How to measure your social media marketing campaign

1. Lead Generation: Every time you have a favorable interaction with someone during social networking that could be a potential customer (for example if someone RTs (re-tweet) you, sends you a message, you answer their LinkedIn question, etc.), write down their contact information. Follow-up as you would with a lead you’ve gotten during face-to-face networking. You are now able to measure your social media marketing campaign by lead generation.

2. Customer Service: Many companies with thousands of customers now use Twitter as a customer service center. Companies can respond to customers via a Twitter customer service account and are answered quickly. A corporate Twitter account is free, so it costs you less on a per customer interaction basis than more traditional customer service management tools (like a call center or pricey software). You might have a more satisfied customer as well because they didn’t have to wait on hold for ten minutes.

3. Website Traffic: Look at the number of hits to your website before and after you’ve started a social media marketing campaign. If your social media marketing efforts are successful, you’ll see a spike in traffic. If you know your website conversion rate, you can now measure the ROI of your campaign.

4. SEO: Google your company name before your social media marketing efforts and then look at it just three months later. I guarantee that your results are more favorable if you’ve been running a good social media marketing campaign. Also, if you’ve optimized your social network accounts and linked them to your website, your search engine ranking has probably also improved.

What is all this Twitter stuff about?

According to Twitter.net, “Twitter is a social networking and micro blogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

Web Consultant, Africa Riviera of YourHostSolutions.com recently joined Twitter.com and is very excited to network and share messages other Twitters. It would be a benefit to follow Africa because she shares good online marketing tips to business owners!

Here are 5  twitter tips for businesses: 1. Helps your SEO and search-engine rankings try to use your most effective keywords in your tweets and track your links to your landing pages that has a specific call-to-action. Some great URL shortening and tracking tools are compared on Search Engine Land. 2. Monitor what people are saying about you. You can monitor the tweets about you by searching for your ID, company name, industry segment and by watching @ replies. 3. Make interesting tweets. Like most other things on the web, one way to get people to follow you is to post information they want to know about. 4. Have a goal for using Twitter and a way to measure how you’re doing at achieving that goal. Guy Kawasaki, suggested one good tool for doing that is Retweetist, which shows how many times you’ve been retweeted. (A retweet is when someone repeats what you said so people they know will see it.) 5. Copy best practices. On Twitter that means looking at how other companies are effectively using Twitter to engage with their customers and build buzz. JetBlueAirways and Amazondeals were two of the good examples on Twitter.

Common Craft explains in ‘Plain English’ what Twitter is all about.
Check out their video below.