Landing Page Worksheet
Below are some questions you should consider answering before placing banner ads, and using social media outlets to market your landing page.
- What is the ONE action you want your customers to take after reading your landing page?
- Does your landing page match the ad that precedes it? Will the reader make the necessary connection between what the ad said and how it looks with the landing page content? Why?
- What does the design of your landing page say to the reader?
- Have you removed all extraneous links from the landing page and just included the few powerful ones? Remember too many choices can lead to a confused mind. The visitor will less likely move towards the call-to-action.
- Is your call to action clear?
- How are you going to measure the results from your landing page campaign?
In a nut shell, think of your prospect or visitor thought sequence:
Where am I?
What can I do here?
Why should I do it?
Compliments from one of my favorite sites, MarketingExperiments.com
What is all this Twitter stuff about?
According to Twitter.net, “Twitter is a social networking and micro blogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”
Web Consultant, Africa Riviera of YourHostSolutions.com recently joined Twitter.com and is very excited to network and share messages other Twitters. It would be a benefit to follow Africa because she shares good online marketing tips to business owners!
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| Here are 5 twitter tips for businesses:
1. Helps your SEO and search-engine rankings try to use your most effective keywords in your tweets and track your links to your landing pages that has a specific call-to-action. Some great URL shortening and tracking tools are compared on Search Engine Land. 2. Monitor what people are saying about you. You can monitor the tweets about you by searching for your ID, company name, industry segment and by watching @ replies. 3. Make interesting tweets. Like most other things on the web, one way to get people to follow you is to post information they want to know about. 4. Have a goal for using Twitter and a way to measure how you’re doing at achieving that goal. Guy Kawasaki, suggested one good tool for doing that is Retweetist, which shows how many times you’ve been retweeted. (A retweet is when someone repeats what you said so people they know will see it.) 5. Copy best practices. On Twitter that means looking at how other companies are effectively using Twitter to engage with their customers and build buzz. JetBlueAirways and Amazondeals were two of the good examples on Twitter. |
Common Craft explains in ‘Plain English’ what Twitter is all about.
Check out their video below.
