Step 5 for improving your site’s search engine ranking

The 5th step for improving your site’s search engine ranking is the actual content on the pages of your site.

Make sure the content of your site is sprinkled with the words and phrases you want people to use to find you. Simply mix in relevant words and phrases so that the overall readability of the page is preserved while maintaining a consistent theme and message. Avoid stuffing your pages with keywords just for the sake of having them there.

Let’s take the two following paragraphs as examples

Nightingale Nursing Home provides a link between you, your home and your independence. It is our desire to exceed your expectations by assisting, educating and providing the means necessary to enable you to stay in a familiar environment. Our professional caring staff will aid you in regaining and maintaining your independence.

… this could be changed to …

Nightingale Nursing Home is a home health care agency that links you, your home, and your independence. It is our desire to exceed your home nursing care expectations by assisting, educating and providing the means necessary to enable you to stay in a familiar environment. Our professional and caring healthcare staff will aid you in regaining and maintaining your independence.

Notice the addition of “home health care agency”, “home nursing”, and “healthcare.” The meaning of the paragraph is preserved without excessively using any one key phrase.

Now Let’s Review All 5 Steps:

• First, examine the words in the title bar on each page of your website. Are they useful and relevant?
• Second, examine the Meta Tags on each web page. Are you using them? What do they contain?
• Third, look at the image ALT tags on your website. Are they sitting blank and unused?
• Fourth, look at the contents of your Heading tags on your site. Good use of the words or not?
• Finally, look at the actual content on the pages of your site. Are you using words that people search for and using words that qualify your visitor as someone who is ready to buy your product or service?

I hope this information is helpful.

Thank you and I wish you much success!

Africa Riviera

YourHostSolutions.com

Step 4 for improving your site’s search engine ranking

The 4th step for improving your web site’s ranking in search engines is to examine the contents of your Heading tags on your site.

Specifically, look at the words you have on your site in the H1 (header) tags. H1 tags are given a greater priority of relevance by search engines.

Here’s a sample page heading that is of limited value:
click here to view code.

What is this sentence talking about?

How does it help a search engine find you or your company?

Try this improved version:
Please click here to view the code.

If the default H1 heading tag size is too big and does not fit the scheme of your site layout, redefine the style using CSS (Cascading Style Sheet) or a Font tag.

In our next newsletter tip, we will look at step 5. This step is very critical to gaining higher ranking in search engines. We will examine the content and why this is very important.

Step 3 of 5 for improving your web site’s rankings in Search Engines

The 3rd step for improving your web site’s ranking in search engines is to examine, and if necessary, update your ALT tags.

The ALT tags is a parameter on HTML code where an image is inserted into a web site. It helps identify an image, especially if a visitor has their images turned “off”, or if they are visually impaired and using audio software to read a page out loud.

Often , this tag is neglected and left blank.

A better use of the ALT tag is to change it to include relevant key words:

To view the HTML code that should be used for your image ALT tags -
Click here.
The key words only show when you hover your mouse over the image. Remember to view your HTML code for your site, you click on View, then Source if you’re using Internet Explorer as your internet browser.

Next blog post, YHS will inform you about Step 4 of improving your website for search engines. You will learn how to examine the Heading Tags on each web page of your site.

Step 2 of 5 for improving your web site’s rankings in Search Engines

The 2nd step for improving your web site’s ranking in search engines is to examine, and if necessary, update your META tags.

The META tags are “hidden” tags found in the HEAD section of each web page. As this information relates to search engines, we’re interested in two of the tags. Specifically the “description” tag and the “keywords” tag.

You can find them in Internet Explorer by loading your web page and then navigate to the menu bar and then clicking view and clicking source. If you are using another browser, such as Fire Fox click view, then page source.

The tags typically look like the following example: Click here to view.

Why are TITLE and META tags so important?

The TITLE and META tags are important because many search engines use them to display the listing for your site.
For example, click here for the following HTML code found in a site called AtlantaRestaurants.com

The following two META tags can further help your web site in the search engine listings:
Click here to view.

Next blog post, YHS will inform you about Step 3 of improving your website for search engines.
You will learn how to examine the ALT tags on each web page of your site.

Step 1 for improving your website ranking in search engines

Before I explain the 5 steps, please take a moment to imagine the following scenario:

You took the time, effort and expense to build a website. You invested in a domain name, web hosting, and web designer, to build your site. Maybe, you added audio or video to the site to entertain and inform your visitors.

After all of that, there are still a few problems. Very few people are visiting the site. Fewer people are listening to the audio or watching the video. If you’re selling something from your site, sales are in a slump.

When people search for your site or service on Google.com, you’re not even on the first five pages of listings!

Visualize the flood of visitors that would be flowing into your site on a daily basis! Imagine them listening to your audio messages, watching your videos and joining your mailing list!

In this report, YHS will reveal some key strategies you can implement at low cost, to improve your web site and attract that flood of visitors.

Start by Focusing on Words
One of the keys to successfully improving your visibility of your web site is to focus on the words on your site. Specifically, what do you say your site is about, buy way of the following:

…the words you use in the “TITLE” tags of your web pages?
…the words you use in your “META” tags?
…the words in your image “ALT” tags?
…the words you use in the content of your pages themselves?

Here is why I ask these questions:

Search engines perform indexing on words found in certain places of the web pages. People search for certain words or phrases when using search engines. When the words that have been indexed match the words that people are searching for, your site has a better chance of being found.

The First Step is to examine the words in the title bar on each page of your website.

The title bar is the content that is usually in the bar at the very top of your internet browser.

Examples of bad website titles:

Mary Smith’s Web Page
SallyMae.com
Untitled Document
Big Fred’s Stomping Ground
Studio Complex

Examples of better website titles that are more search engine friendly:
Las Vegas Realtor | Las Vegas New Home Sales - Sally Mae, Realtor
Tractor Supply Store, Colorado | Big Fred
Pilates Studio in Cleveland, Ohio - Studio Complex

Notice how the second versions are more descriptive and use words that web searches might actually use to purchase your product or service.

The title of your website goes between the TITLE tags in the HTML code of your web page.

In the next newsletter, I will inform you about Step 2 of improving your website for search engines. You will learn how to examine the META tags on each web page.

Thank you,
Your Host Solutions