Landing Page Worksheet
Below are some questions you should consider answering before placing banner ads, and using social media outlets to market your landing page.
- What is the ONE action you want your customers to take after reading your landing page?
- Does your landing page match the ad that precedes it? Will the reader make the necessary connection between what the ad said and how it looks with the landing page content? Why?
- What does the design of your landing page say to the reader?
- Have you removed all extraneous links from the landing page and just included the few powerful ones? Remember too many choices can lead to a confused mind. The visitor will less likely move towards the call-to-action.
- Is your call to action clear?
- How are you going to measure the results from your landing page campaign?
In a nut shell, think of your prospect or visitor thought sequence:
Where am I?
What can I do here?
Why should I do it?
Compliments from one of my favorite sites, MarketingExperiments.com
